臺大藝術季28th-洄REVIVER |活動形象識別 Visual Identity

臺大藝術季28th【 洄Reviver 】策展理念
我們身處一個紊亂、動盪的社會中,「永續」是我們無止盡追尋、畢生奉行的理想狀態。也許是從混沌中尋求生機,抑或是透過不斷地打破平衡、在時間的光譜下找到屬於自己的定位,又或是從回溯、歸零的過程中不斷地反芻自我......這一切都將透過藝術展覽、講座工作坊、相關藝術活動,以國立臺灣大學校園為場域,於第 28 屆臺大藝術季中展現,希冀觀展者反思自己忙碌的生活裡,究竟什麼才是自我所追尋、 什麼才是延續一生的價值?團隊將以「永續」的關鍵字為核心,透過起、承、轉、合 的四階段/兩線路專案架構,逐一示現概念。

We are living in a chaotic and turbulent society, and "sustainability" is an ideal state that we have endlessly sought and practiced throughout our lives. Perhaps it is to find a way out of chaos, or to break the balance and find one's own position in the spectrum of time, or to regurgitate in the process of retrospection and zeroing in ....... Through art exhibitions, lectures, workshops, and related art activities, the 28th National Taiwan University Art Season will be held on the campus of the university, with the hopethat visitors will reflect on what they are looking for in their busy lives, and what are the values that last a lifetime? With the keyword "sustainability" as the core, the team will demonstrate the concepts one by one through a four-stage/two-line project structure: initiation, continuity, transformation, and unity.
臺大藝術季官方帳號:
起:毀滅與混沌
傳說世界曾剎那間毀滅,而在新天地未形成時,晝夜未分、萬物融合而模糊不清,成混沌的寂靜。所有存在雜處,以起終點相接卻單面的脈絡交互融合、不斷向前。 第 28 屆臺大藝術季的開幕式將以「毀滅與混沌」作為概念上的起始,透過大型主視覺 〈止宿之境〉象徵從無到有的探索與蛻變、舞台表演帶出自我追尋的歷程,再以展品〈Real-time Flow 關於生命的流動〉,象徵心跳的基礎及血液般流淌的生命,傳遞主題核心、使生命不斷延續,暗示著即使始於混沌不清,重生的希望仍有誕生的可能。

Legend has it that the world was destroyed in a flash, and that before the new world was formed, day and night were not yet divided, and everything merged and blurred into a chaotic silence. All the miscellanea of existence is constantly moving forward in a one-sided network of connected beginnings and endings. The opening ceremony of the 28th NTU Art Season will take "Destruction and Chaos" as the conceptual starting point. Through the large-scale main visual 〈Destiny State〉, which symbolizes the exploration and transformation from nothing to something, and the stage performance, which brings about the journey of self-searching, and the exhibit 〈Real-time Flow〉, which symbolizes the foundation of the heartbeat and the blood-like life, the core of the theme is conveyed to make the life continuous, suggesting that even though the beginning of the chaos is the beginning of the chaos, all things are blurred and become the silence of the chaos. It implies that even in the midst of chaos, the hope of rebirth is still possible.
主視覺 - 止宿之境 Destiny State
起 - 關於生命的流動 Real-time Flow
承:時間與回溯
第二階段的我們以 「時間」作為光譜,以〈永恆洄流 Eternity in An Hour〉循環水流迷宮作為基礎架構, 轉瞬即逝的漣漪隨著回憶與時間的輪廓逆流而上;過程中亦存在不停斷的回顧與檢視,扣合展覽〈過去過去,未來未來,現在現在 Will have been V-ing...〉以及〈你今天超載了嗎 Overloading〉互動展覽,引導閱聽者反思自己、反芻感思,洄溯名為原點的終結。

In the second stage, we take "time" as the spectrum, and use 〈Eternity in An Hour〉 circulating water labyrinth as the basic structure, the ripples of the fleeting moments follow the contours of memory and time upstream; in the process, there is also a non-stop review and examination, which is linked to the exhibition 〈Will have been V-ing... 〉, and the exhibition 〈Will have been V-ing.... ) and the interactive exhibition " Overloading", which guides the audience to reflect on themselves, regurgitate their thoughts, and migrate back to the end, which is called the origin.
承 - 永恆洄游 Eternity in An Hour
承 - 過去過去,未來未來,現在現在 Will have been V-ing...
承 - 你今天超載了嗎 Overloading
轉:動盪與追尋
第三階段的展品將以「動盪與追尋」為出發點,展覽〈恆動即生 Stay Non-equil ibrial, Stay Alive〉象徵著在動盪中找尋平衡,找到屬於自己的安適;〈想開了 Blooming〉為自然意象,以人保護種子多樣性,象徵地球的延續與永生;另一角度的〈屠 From Master to Capture〉 為動物意象,以怪誕奇異的互動展區翻轉不再以人為主宰的世界;地景〈再生腳踏車 Greencycle〉則以不斷向前轉動的滾輪為象徵,暗示著一切生命永續的印證與寫照。

The third phase of exhibits will be based on the theme of "Turbulence and Pursuit". The exhibition "Stay Non-equilibrial, Stay Alive" symbolizes finding balance in turbulence and finding one's own comfort; "Blooming" is a natural imagery that symbolizes the continuity and immortality of the earth by protecting the diversity of seeds; another angle of the exhibition is "From Master to Capture" is an animal imagery that turns the world away from being dominated by man with a strange and bizarre interactive exhibition area; the groundscape "Regeneration Bike Greencycle" is an animal imagery that turns the world away from being dominated by man. From Master to Capture' is animal imagery, with a bizarre interactive exhibition area that reverses the world that is no longer dominated by man; and the groundscape 'Greencycle' is symbolized by the constantly turning wheels, suggesting a testament to the continuity of life and a portrayal of it.​​​​​​​
轉 - 恆動即生 Stay Non-equil ibrial, Stay Alive
轉 - 想開了 Blooming
轉 - 屠 From Master to Capture
轉 - 再生腳踏車 Greencycle
合:毀滅與重生
第四階段(最終階段)以「未來與重生」作結,〈回到未來 Back to the Future〉 專案象徵最原始的境地,陽光撫過一切絕望和黑暗,帶來遠初孕育萬千生靈的豐沛能量。並以閉幕式的重生意涵闡述全新的循環脈絡,為第 28 屆臺大藝術季劃下句點。

The fourth (final) stage concludes with "The Future and Rebirth", and the project "Back to the Future" symbolizes the most primitive state, where the sunlight caresses over all despair and darkness, and brings forth the abundant energy that has nurtured thousands of living beings in the distant past. The closing ceremony of the program is also a reminder of the new cycle, bringing the 28th NTU Art Festival to a close.
合 - 回到未來 Back to the Future
特別展覽 - 洄收 Recycle
洄 Reviver 主視覺設計
藉由光的三原色展現「永續」主概念下各子概念相互衝突 的關係,卻使之彼此調整,尋求「和諧」的可能性。這恰也反應了自我與他人、人類與非人之間,相互衝突卻也必須共同生存的狀態。我們也融合了藝術季主展品莫比烏斯環的意象,模仿月生月落的曲線不斷升降循環,一方面藉以呈現現代文明中無法擺脫的混亂與矛盾,也在另一方面,賦予其循環、永恆的意義。

The three primary colors of light are used to show the conflicting relationships of the sub-concepts under the main concept of "sustainability", but they are adjusted to each other in order to find the possibility of "harmony". This is also a reflection of the conflict between self and others, between human and non-human, and the necessity of coexistence. We have also incorporated the imagery of the Möbius Ring, the main exhibit of the season, to mimic the continuous rise and fall of the moon, which on the one hand represents the chaos and contradictions of modern civilization, but on the other hand gives it a cyclical and eternal meaning.
主要識別圖標與字卡
動態圖標與字卡設計
色彩計畫
標準用字與指定打字字體
文宣品與週邊視覺延伸
開幕式 - 始 . 失重 To Begin From Ashes 
以毀滅與混沌的為藝術季的起始點,在新天地未形成時,晝夜未分、萬物融合 而模糊不清後,呈現毀滅之後一片廢墟以及混沌不明的想像,帶領觀眾到達「失重」 的情境,象徵人生失序、自身價值崩塌的時期,藉由主視覺、影片穿插表演中的方式 使觀眾在觀賞舞台表演之餘能夠重新思考毀滅和自身價值的連結。在活動中點亮莫比烏斯環,象徵從無到有的探索與蛻變,人們在經歷完全的毀滅接下來會是新的開始, 而藝術季的目的就是在原本認知崩塌後的重生過程。

Taking destruction and chaos as the starting point of the season, after the new world is formed, day and night are not yet divided, and everything is merged and blurred, it presents the imagination of ruins and uncertainty after destruction, leading the audience to a "weightlessness" situation, symbolizing the period when life is out of order and self-worth collapses, and through the main visual and video interspersed with the performances, it enables the audience to rethink about the connection between destruction and self-worth while watching the stage performances. Through the use of the main visualization and video interspersed with the performance, the audience will be able to rethink the connection between destruction and self-worth while watching the performance. The lighting of the Möbius Ring during the event symbolizes the exploration and transformation from nothing to something, and the aim of the season is to rebuild after the collapse of the original understanding that the next step is a new beginning.
演出嘉賓(依順序排列)
臺大火舞社|公館青少年|臺大流音社|許含光|臺大嘻研社|脆樂團|舞台謝幕 
開幕式節目動畫
【噬】臺大藝術季《洄 Reviver》開幕前導片
藝術季線上宣傳企劃【 一顆蛋的故事】
故事以instagram的連續故事為主體,透過主角故事的貼文接龍慢慢渲染繽紛的顏色,以相關謎語聯結出藝術季的各篇章與策展概念,最終結局將以不同路徑與手法構成,將主角艾可的冒險故事與藝術季主概念環環相扣。

The story is based on a series of instagram stories, with the main character's stories being posted in a colorful sequence, and the riddles connecting the chapters and curatorial concepts of the Art Season, with the final ending being constructed in a variety of ways, linking the main character's adventures with the main concept of NTU 28th Art Festival.

專案完整連結:@ntuartfest_echooo
Chapter 1-3 
*單格為一個章節,建議點進圖片由左至右觀看*
Chapter 4-6 
*單格為一個章節,建議點進圖片由左至右觀看*
Chapter 7-9 
*單格為一個章節,建議點進圖片由左至右觀看*
請洄答2023——聽見你的聲音 Reply 2023—Find Your Inner Voice| 線上心理測驗

企劃透過不同背景音樂的心理測驗融合本次藝術季「永續」的主題,
期望讓觀眾以沈浸式測驗的方式提高觀展互動性,一窺自我與展品的關聯,提升在展覽中的體驗。

The project integrates the theme of "Sustainability" of this season through psychological tests with different background music.It is hoped that visitors will be immersed in the quiz to enhance the interactivity of the exhibition, to see the relationship between themselves and the exhibits, and to enhance their experience in the exhibition.
逆.揭面 肥皂箱快閃活動
再.旅程 水花園 x 臺大藝術季二手拍市集
閉幕式 - 回 . 原點 Endless NTUAF28
閉幕式,Endless NTUAF28,以「未來與重生」為主題,打造屬於眾人的重生慶典,結合「重生」、「通往未來」的概念,在經歷開幕式的毀滅、翻轉過去價值觀,並在藝術季重建永續價值。閉幕式強調自由探索、不受拘束,在輕鬆的氛圍中感受自己在這兩周的成長,並重新回顧這次的藝術季並營造能反思自身、且同時釋放壓力、好好放鬆的空間,同時,藝術季的結尾並非代表結束,而是通往未來的過道,接續著我們的人生。

The Closing Ceremony, Endless NTUAF28, with the theme of "Future and Rebirth", creates a celebration of rebirth that belongs to all people, combining the concepts of "rebirth" and "to the future", and rebuilding the values of sustainability in the art season, after experiencing the devastation of the Opening Ceremony and reversing the values of the past. The Closing Ceremony emphasizes the freedom of exploration and unrestricted access to a relaxed atmosphere to feel how much we have grown over the past two weeks, and to revisit the season and create a space to reflect on ourselves and at the same time release our stress and relax, and at the same time, the end of the season does not mean the end of the season, but rather, it is a passage to the future, a continuation of our lives!​​​​​​​
臺大藝術季官方網站
PRODUCTION CREDITS
活動單位 |臺大藝術季第二十八屆 @ntuartfest
總召集人 |廖桓誼
副召集人 |呂宜熹、曾彥禎
活動統籌與總執行 |曾湘庭
策展統籌與總執行 |薛淳云
主視覺設計統籌|黃子芯 @sin_cos_cot
文宣品統籌|陳柏因
動畫與動態設計|簡立夫 @l1afo_thelab 、李姿瑢 @tzujung_919
官方網站設計統籌 |胡海晴
周邊商品與延伸視覺設計|陳柏因
標準字設計|黃子芯 @sin_cos_cot
視覺設計與插畫|黃子芯 @sin_cos_cot 、蔡瑜軒 、賴郁欣@dearl.amooon
動態影像統籌|簡立夫 @l1afo_thelab
動態攝影執行|陳謙曜 @yao_uc 、廖以同 @lytstudio1031 、 徐若禎 @rileyhsu42_、王頤喬 、詹凱均 、馮郁綾 @1m2er0 、 李姿瑢@tzujung_919 、莊和光@dipsyphooo
平面攝影統籌 |曾聖軒 @stanley._.film
平面攝影執行 |曾聖軒 @stanley._.film、江昀容 @stephen_314159 、李學承 @photo20000505 、高珮珊 @shine.film_20 、廖廷育 @ty.photo.acc 、歐陽德倫 @telun_photo 、黃楷云@nuyiakgnauh 、曾宥霖 @__garyzeng 、鄭守喆@jz_0420
攝影協力|建中攝影CKPC @ckpc.tw
臺大藝術季28th-洄REVIVER |活動形象識別 Visual Identity
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